Marketing

Q&A: Gary Humphreys, Markerstudy

Markerstudy’s group underwriting director, Gary Humphreys, discusses taking a pause on commercial business, progress on the Co-op Insurance buy, debt, making further acquisitions and the rated versus unrated debate as well as backing MGAs and the future…

Interview: Scott Walchek, Trov

One of the original insurtech poster children, Trov recently pulled its personal lines offering in the UK and quickly followed this up by partnering with Lloyds and Halifax on renters’ insurance. Trov CEO and co-founder Scott Walchek sat down with Jen…

Interview: David Walsh, CFC Underwriting

A child of the dot-com boom, CFC Underwriting has now left its teenage years behind as it enters its twentieth year as one of the pre-eminent specialist managing general agents in the London market. CEO David Walsh spoke to Jonathan Swift about the …

Telematics Watch: Addressing misconceptions

From scepticism about data to dissatisfaction about driver behaviour scores, Igo4 CEO Matt Munro addresses some of the common misconceptions about telematics, and suggests marketing and communications are key to avoiding complaints.

Blog: Insurance marketing - bridging the generational gap

There is a much subscribed to myth in marketing that anyone over the age of 35 is a second-rate citizen – or at the very least not worthy of the attention paid to that holy grail consumer, the millennial. Robin Trust, CEO at the Kite Factory, explains…

Interview: Paul Greensmith, Axa XL

Having been through one merger already Axa XL’s UK CEO Paul Greensmith, took the most recent change in his stride. But he explains to Jen Frost that, even though his part of the business is now part of the behemoth Axa, it will retain its agility,…

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