Analysis: Saga's ICO fine provides cautionary tale on third-party marketer pitfalls

Fine warning

Saga was fined £225,000 by the Information Commissioner’s Office in September after it was found that its marketing partners had sent millions of nuisance emails, highlighting the pitfalls companies face chasing leads.

The ICO found that two of the group’s subsidiaries had seriously contravened the Privacy and Electronic (EC Directive) Communications (2003) Regulations, which set out the privacy rights people have

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