Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Brokers criticise Aviva and RSA for lack of consistency
Insurance brokers are looking for a consistent strategy and team at the top from their insurer partners and anything else might make them think twice about where they place their clients' business.
Research: State of the Broking Nation Part 1: Insurers
A warts-and-all qualitative view from the broking market
Insurers must learn from e-commerce mistakes with digital role integration
Insurance companies need to break down the walls between internal functions to get the most out of the digital marketing opportunities available today.
Aviva wins on ‘fundamentally dishonest’ whiplash claim
Aviva has declared victory in court battles over a low-speed whiplash claim, which has been ruled “fundamentally dishonest” by the court, with the claimant ordered to pay all of Aviva’s costs.
Jury still out on Tulloch’s long-term Aviva impact despite broker progress
Commentators assess Aviva UK and Ireland CEO’s first 12 months in the role
Government's road safety approach criticised as insurers probe 'grey fleet' challenge
The current government is “not ambitious about road safety”, according to the Parliamentary Advisory Council For Transport Safety executive director David Davies.
IFR retains insurer support despite membership delays
Insurers have reiterated their support for the Insurance Fraud Register despite onerous data standards meaning that half of the UK’s largest motor players are yet to become members.
Insurance Fraud Awards 2014: The winners
Ageas was acclaimed as having the fraud investigation team of the year at last night's Insurance Fraud Awards.
Aviva claims boss Scott follows Clayden to QBE
QBE has recruited Aviva’s Paul Scott as its head of motor and liability claims, to work with the Norwich insurer’s former GI claims director Dominic Clayden.
Post Blog: Insurance professionals who have stood for parliament
With the news that insurance entrepreneur Arron Banks is moving from Go Skippy to Go Ukippy, I decided to look at how other prospective election candidates from the insurance sector have fared over the last two elections.
Solvency II and shareholder pressure to blame for international business sales
DLG’s sale of Italian and German businesses follows similar deals by other firms
Aviva CEO Wilson critical of CMA findings
Aviva group chief executive Mark Wilson says the Competition and Markets Authority failed to deliver required reform in its two year investigation into the private motor insurance market.
Top 100 UK Insurers: Top 20 insurers: Regional office map
See where the top 20 UK insurers have their regional offices in 2014 (headquarters not featured)
Top 100 UK Insurers 2014: Top 20 insurer profiles
A detailed look at the top 20 UK insurance firms according to AM Best's Top 100 UK Insurers Table, including board members, broker agencies, staff and UK reserves. For full table and map of regional offices see bottom of page.
Top 100 UK Insurers: Brand analysis: Ups and downs
Despite positive results for some, the value of many UK insurance brands has been hit by geopolitical risk, loss of faith and reputational issues
Top 100 UK Insurers 2013: Top 20 insurer profiles
A detailed look at the top 20 UK insurance firms according to AM Best's Top 100 UK Insurers Table, including board members, broker agencies, staff and UK reserves. For full table and map of regional offices see bottom of page.
Independent Scotland would face higher infrastructure funding costs, warns Wilson
Aviva group chief executive Mark Wilson has warned that Scotland will face higher costs to access infrastructure funding if it opts to leave the union.
News Analysis: Party conference season approaches
With the Green Party positioning itself as the ‘real opposition’ to the coalition government, reality TV star ‘White Dee’ Deidre Kelly set to speak at the Conservative Party Conference alongside David Cameron and the furore surrounding the ‘Yes’ vote…
Montague to head Aviva board from April 2015
Sir Adrian Montague is to take over as non-executive chairman of Aviva after the retirement of John McFarlane in April 2015.
Weather index MGA to target brokers after securing capacity
The first UK-flagged weather index coverholder is targeting a range of smaller broking partners after securing underwriting capacity from a panel of market players.
Blog: From Bowring to General Accident to AIG, insurance brands reborn
Over the last week we have seen two insurance brands of days gone past given a new lease of life.
CIB partners with Aviva on affinity product
The Collinson Group's broking division CIB has partnered with Aviva to offer affinity home insurance to corporate partners.
Ex-British Gas MD becomes Aviva's first chief digital officer
Aviva has hired former British Gas commercial and product development managing director Andrew Brem as chief digital officer.
ABI gets industry backing after L&G’s decision to withdraw membership
Trade body tight-lipped on whether L&G exit will impact membership fees.