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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Video: Aviva Broking Team Q&A

Ahead of the British Insurance Brokers’ Association conference in Manchester editor Stephanie Denton spoke to Aviva's broking management team of Phil Bayles, Gareth Hemmings and Fraser Edmond to find out what the big issues facing brokers are and how…

Aviva publishes customer reviews online

Aviva is publishing customer car and home claims service reviews on its website, giving buyers the opportunity to see how others rate the insurer before buying its products.

Aviva internal debt plans hailed by analysts

Aviva’s agreement to reduce the balance of an internal loan to £2.2bn by the end of 2015 has won the approval of analysts, who describe the move as “hugely significant”.

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