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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Aviva's Hudson to join Equity in January

Sam Hudson, Aviva's broker performance director for intermediary and partnerships, is to join Equity from the start of next year as commercial director.

COR improves at Aviva UK as storm losses hit £10m

A reduction in the Aviva UK general insurance combined operating ratio of 95.5% (9M 2012: 97%) has been attributed to lower expenses and favourable weather conditions over the first nine months of the year.

COR improves at Aviva UK as storm losses hit £10m

A reduction in the Aviva UK general insurance combined operating ratio of 95.5% (9M 2012: 97%) has been attributed to lower expenses and favourable weather conditions over the first nine months of the year.

Europe: Changing the channel

In a competitive market such as insurance, industry players need to keep up with their customers to target the most effective channels for communication and engagement.

Editors comment: Trick or treat?

Aviva has done it this year, as has QBE, while brokers such as Towergate have got in on the act too – but now it seems it’s the trade bodies’ turn to follow suit.

RSA stock boosted by takeover rumours

Rumours of a buyout at RSA have seen the insurer’s share price climb 3.1p yesterday, reaching a high of £1.27 at the close of business on the London Stock Exchange.

Penny Black's Insurance Week - 24 October 2013

New Aviva UK general insurance boss Maurice Tulloch has certainly made an impression on his new staff, and Penny hears the Norwich-based insurer’s head honcho has already attended a football match.

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