Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Top 20 UK insurers
A focus to the top 20 UK insurers
Brand analysis: Market Forces
Despite economic constraints, regulation, boardroom reshuffles and reputational issues – the outlook for insurance brands remains positive.
Blog: Robin Spencer, Aviva’s latest GI fall guy
Lasting just 14 months as Aviva general insurance chief executive, Robin Spencer has left the business. Jonathan Swift looks at what went wrong.
Career file: Phil Bayles - Aviva names Bayles as Deakin's replacement as I&P director
Aviva has handed the role of intermediary and partnerships director to Phil Bayles on a permanent basis.
Robin Spencer replaced at Aviva by Canadian CEO Tulloch
Aviva has replaced UK and Ireland general insurance chief executive Robin Spencer with the CEO of its Canadian business Maurice Tulloch.
Scottish civil litigation costs review not a repeat of Jackson reforms
Taylor review’s key proposals include QOCS and referral fee approval
Outsourcing: Need a hand?
While some in the insurance industry associate outsourcing with cutting jobs and costs, others are keen to extol its virtues. So when is it right to outsource, and how can it benefit the sector?
Women drivers more likely to recommend their motor insurer
Women drivers are more likely to recommend their motor insurer than men, a survey of more than 12 000 pre-renewal consumers has found.
Aviva names Bayles as Deakin's long-term I&P replacement
Aviva has handed the role of intermediary and partnerships director to Phil Bayles on a permanent basis.
Aviva appoints new non-executive director
Aviva has appointed Michael Mire as an independent non-executive director. He will also join the Board Risk, Governance and Nomination Committees.
Aviva risk engineer joins vehicle CCTV manufacturer Vue
Manchester-based vehicle CCTV manufacturer, Vue CCTV, has recruited an Aviva motor fleet risk engineer to serve as business development manager.
Redundancies predicted as Gallagher seeks synergies following Giles deal
Sources expect AJG to reduce number of regional offices to cut costs
Biba urges FCA to leave brokers out of complaints review and focus on insurers
DLG, Aviva and Allianz are top three GI firms in terms of number of complaints
Insiders fear Aviva is ‘falling apart’ as Clayden follows Deakin out the door
Industry insiders have expressed their shock at Dominic Clayden’s imminent departure from Aviva and expressed doubt over the insurer’s ability to influence wider markets without him.
Investment: Diminishing returns
Insurers are predicted to find it increasingly difficult to make high yields from investments, so what can the industry do to turn the tide and increase returns?
Aviva’s Clayden appointed to lead QBE European claims
Dominc Clayden, Aviva general insurance claims director, has been appointed claims director at QBE.
Aviva’s Dominic Clayden to join QBE
Dominic Clayden, Aviva general insurance claims director, has been appointed claims director at QBE.
Bowman pledges dedication to UK business despite Aviva UK panel losses
Crawford & Company global chief executive Jeffrey Bowman has refused to rule out UK redundancies after the adjuster was axed from the panels of several major insurers.
Deakin targets commercial retail growth at Arthur J Gallagher
Arthur J Gallagher UK commercial director Janice Deakin is confident of achieving growth in the commercial retail space after describing it as “an ideal time” to be targeting business.
Europe: Too big to fail?
The recent release of the Financial Stability Board's GSII list has led to complaints that insurers are not being differentiated from banks. Francesca Nyman explains.
Ex-Aviva PI team members launch MGA
Members of the former Aviva SME professional indemnity underwriting team today launched Pinpoint Underwriting, an MGA specialising in PI for small to medium sized businesses.
In Front wins Aviva solus subsidence claims deal
Claims management firm In Front has won 100% of Aviva’s subsidence business, Post understands.
Motor sector cites rates and reforms as COR soars
Motor insurers have bemoaned the impact of rock-bottom rates on their first-half figures, prompting some industry leaders to rule out further rate reductions in the second half of the year.
Market fears unrated insurers could take advantage as XL cuts solicitors’ PI book
XL’s withdrawal from the solicitors’ professional indemnity market for smaller firms has sparked fears that some companies could be pushed further into the arms of unrated carriers.