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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Editor's comment: Your country needs you

Cuthbert Heath, one of the most innovative and influential Lloyd’s brokers, developed what we would now recognise as business interruption insurance, with the first modern policy issued in London on 1 January 1939, according to LMI Group.

Telematics: Long road ahead

Long hailed as the next big thing in motor insurance, telematics is still yet to really take off in the UK – so what’s holding it back?

Expert Analysis: Autumn watch

IGO4’s aggregator analysis reveals that while demand for motor quotes remains high, home insurance has stalled at a disappointing level.

ABI unveils rehab insurer panel

The Association of British Insurers has revealed the make up of a new rehabilitation panel to provide a unified voice for insurers.

Machell accepts consultancy and Tesco roles

Aviva's former head of emerging markets Simon Machell (pictured) has joined Dutch consultancy firm CPI's Asian arm in Singapore to become chairman of its advisory board.

Your Say: Proud of position

I would respectfully like to correct the inaccurate comments that were made regarding Cunningham Lindsey's position, following the outcome of Aviva’s recent tender review.

Insurance Fraud Awards 2013: Winners announced

Growing once again in popularity, the fifth annual Insurance Fraud Awards received a record number of entries, reflecting the industry's on-going determination to stamp out insurance fraud across the UK.

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