Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Blog: So what will Brexit mean for insurance claims staff?
Following the UK electorate’s vote to leave the European Union, there has been a lot of crystal ball gazing as to what it might mean for the insurance industry.
Aviva's Simon Warsop on flood resilience
Simon Warsop, chief underwriting officer for Aviva’s personal lines business, talks about recent flood debates and what action is needed now to protect homes and businesses next winter.
Aviva calls for crackdown on nuisance calls
Consumers were bombarded with more than 600 million personal injury-related nuisance calls last year, according to research using Ofcom data.
BIA 2016: People – young achiever, unsung hero, personality, achievement
Young Achiever Award; Unsung Hero; Insurance Personality of the Year; Achievement Award
BIA 2016: Communication – customer care, brand management and CSR
Customer Care; Brand Management; Business Sustainability/Corporate Social Responsibility Initiative of the Year
BIA 2016: Major loss; claims initiative – insurer and outsourced; risk consultancy and in-house risk management
Major Loss; Claims Initiative of the Year – Insurer; Claims Initiative of the Year – Outsourced Partner; Risk Management Award – In-House & Insurable Risk Managers; Risk Consultancy
Digital: Using social media to engage customers
It has finally clicked with insurers that they need to engage with customers on social media, as it can help attract new business and build trust.
Insurers welcome driverless cars consultation paper
Insurers have welcomed the consultation paper released today by the Department for Transport on the use of autonomous cars on the road.
Aviva launches campaign to increase customer clarity on insurance
Aviva has launched a campaign to remove uncertainty and increase confidence in the way insurance works with enhancements to its small business packaged policies.
Aviva to be hit by Homeserve deal
Aviva is to be hit by the effects of its UK general insurance underwriting profitability due to its recent deal to underwrite Homeserve’s home assistance products.
15 insurers agree to link bonuses to gender diversity
Fifteen insurance firms have signed up to a new government charter designed to improve gender diversity in senior positions within the sector.
Former Aviva manager found guilty of stealing over £5000
A former Aviva customer manager has been ordered to carry out 160 hours of unpaid work after stealing more than £5000 from his employers.
Jonathan Evans, Maurice Tulloch, Aviva, Allianz and Covea among 2016 BIA winners
Former chair of the All Party Parliamentary Group for Insurance and Financial Services Jonathan Evans, pictured, was last night acclaimed as the achievement winner at the British Insurance Awards.
Aviva will not need to restructure following Brexit, CEO says
Aviva will not need to restructure its business as a result of a Brexit, the company’s CEO has said.
Runner trips up while claiming ‘moderately severe’ whiplash
An avid runner was found ‘fundamentally dishonest’ after tweeting pictures of himself running and hiking – while having an active claim for whiplash.
Aviva launches new customer guide ahead of Insurance Act
Aviva has launched a customer guide to help business owners understand upcoming changes to the law regarding business insurance.
Aviva upgraded after insurer moves to quell investor concerns post Brexit vote
Investment adviser Macquarie has lowered its price target for Aviva to 442p from 502p and upgraded the stock to 'outperform' from 'neutral' following the UK’s vote to leave the EU last week.
Blog: Brexit - How much preparation has gone on behind the scenes?
Post made hay with a Freedom of Information request earlier this month, which revealed that the industry’s two main regulators had not carried out a formal review of the regulatory and financial impact of a Brexit.
LGBT Cover: Over the rainbow
Pride in London Parade takes place on Saturday 25 June and this year's theme is #nofilter, encouraging lesbian, gay, bisexual and transgender people to stop self-censoring and live their life as they are. To insure these customers as they are, do…
Aviva marketing boss becomes CEO of royal business body
Aviva's former chief marketing officer Amanda Mackenzie has been appointed as CEO of a "responsible business" organisation run by The Prince of Wales.
Claims: Claims side leads way towards a digital Lloyd's
Lloyd’s of London, like the London market as a whole, is becoming more urgent about getting up to speed with modern technology – and claims is leading the way
Aviva joins with insuretech firm Digital Risks to cover SMEs
Aviva has joined forces with insurtech firm Digital Risks to launch a monthly subscription product aimed at digitally focused start-up and SME businesses.
Digital: Gamification: Playing games
In the war for consumer attention, games could be a way to win over hearts and minds, and – most importantly – the customer’s time
Aviva's Andy Briggs to replace Paul Evans as chair of ABI
Andy Briggs, CEO of Aviva UK Life and chairman of Aviva Global Life, has been nominated to take up chair of the Association of British Insurers.