Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Post Office’s CMO Pete Markey joins Aviva
Aviva has added the Post Office's former chief marketing officer Pete Markey as UK director of brand communications and marketing.
Brexit too risky with no insurance policy against it, says Aviva boss
Britain leaving the European Union is not worth the risk when assessing the economic impacts, according to Aviva group CEO Mark Wilson.
Apprentices: You're hired!
A growing number of school leavers are choosing work over university and the insurance sector is capitalising on this wealth of much-needed young talent
SMEs: All things unequal
Last year’s FCA thematic review found a gap between what SMEs expect of their insurers and the service they actually get. What can insurers do to make SMEs feel more valued?
FCA regulation of credit hire firms touted as CMCs fall under its remit
Industry commentators have backed the future Financial Conduct Authority oversight of claims management companies, announced in the 16 March Budget, alongside suggestions a similar regulatory framework should be adopted for credit hire companies.
The Claims Awards 2016 shortlist is out today
The Claims Awards shortlist is out today.
Continuity for Aviva and brokers key as CFO Holmes takes on UKGI top job
The internal appointment of Colm Holmes to take over the Aviva UK general insurance reins from Maurice Tulloch has been billed as good news for brokers by commentators both insider and outside the insurer.
C-suite Insurer: Aviva's Rob Townend - Well done insurers
By showing the value of insurance and the claims process, customers may one day say “well done”
Post Digital Insurance Collective: Aviva CDO Brem - digital needs its own P&L to make it a board room reality
To succeed in the digital space insurer boards need to have the "guts" to make it a strategic priority, pull capital in from elsewhere to prove it, give it its own profit and loss "teeth" and build a few icons to underline a commitment to the cause.
Post Digital Insurance Collective Blog: Design thinking, feeling uncomfortable and three centuries of caffeine fuelled innovation
Following last week's Digital Insurance Collective meeting, I promised to put together a blog consisting of my top eight take homes from my discussions and observations. So here are my thoughts, please share your own in the comment box below.
Insurers need 'massive mind-shift' to create Amazon one click revolution, claims Aviva’s Brem
Insurers need to focus on the "ultimate tailoring" of their offerings and take the plunge on "appification", if they are going to compete with online giants like Amazon.
Aviva sells Irish health business
Aviva has sold its Irish health business to Irish Life, with the transaction set to close by Q3 2016.
Brokers back Holmes as Aviva UKGI boss
The "great" appointment of Colm Holmes to head Aviva's UKGI business has not come as a surprise to broking bosses.
Tulloch's Aviva UK successor to maintain momentum with brokers
Incoming Aviva UK general insurance CEO Colm Holmes has vowed not to lose focus “on the fundamentals” and has set his sights on building on relationships with brokers.
Analysts rate Aviva's top of range SII ratio
Analysts have praised Aviva's 2015 full-year results report highlighting the insurer's Solvency II ratio of 180%, which was 20% ahead of some forecasts.
Aviva UK CFO Holmes steps up to replace Tulloch as CEO
Aviva has named UK general insurance chief financial officer Colm Holmes as the successor to Aviva UK GI CEO Maurice Tulloch.
Aviva benefits from Friends Life acquisition as UK profits slide
Aviva recorded a 20% increase in global profits to £2.67bn in 2015 compared with £2.21bn the previous financial year.
Aviva flood loss of £100m predicted by analyst in otherwise 'good year'
Aviva is expected to reveal a £100m loss in earnings for 2015 as a result of the extensive flooding that swept the UK during the months of December last year and January.
Axa invests in German digital health start-up
Axa Strategic Ventures, the €230m (£178m) venture capital fund set up by the French insurance giant, has announced it is leading an investment round in Medlanes, a Berlin-based digital health start-up.
GI CEO's urge against IPT increase in letter to Osborne
Twenty-three general insurance executives have written to Chancellor of the Exchequer George Osborne ahead of the 16 March Budget announcement, urging against a further increase in insurance premium tax.
Aviva launches cancer care top-up insurance
Aviva has unveiled a top-up health insurance product, Cancer Essentials, which will include a cash payment on diagnosis and access to round-the-clock helplines.
Insurance Complaints: No more Mr Angry
There is no crisis as far as complaints directed at insurers and brokers go – but even one unfairly treated customer is too many. So, how seriously is this area being taken and are efforts underway to raise standards further?
Thousands of commercial motor fraud cases uncovered by Aviva
Aviva detected almost 2200 cases of commercial motor fraud in 2015, with the company now set to screen all such policies for fraud at application.
Data breach at Aviva’s online offering Quote Me Happy
Customers of Aviva brand Quote Me Happy were able to see the contact information of other clients, but the insurer says it was a small percentage and the details could not be altered.