Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Holiday fraudster jailed after £300k in false medical claims
More than £300,000 was fraudulently claimed by a man in a series of “sophisticated” travel medical emergency claims to Direct Line Group, the Post Office and Great Lakes Insurance SE resulting in a multi-year prison sentence.
Aviva uses AI to identify £800m in underinsurance
Aviva has said it has used artificial intelligence to identify around £800m of underinsurance, as director of innovation Jason Chambers says clear controls are even more necessary as the technology becomes agentic.
Aviva refreshes mid-market proposition following commercial ‘refocusing’
Aviva has launched Aviva Premier, a proposition designed for larger mid-market clients with complex risks, following a “refocusing” of the insurer’s commercial business.
Don’t hold your breath for an FCA rulebook on AI
The UK insurance sector is waiting for a Financial Conduct Authority rulebook on AI that is never coming, warns Loka Venkatramana, senior consultant at compliance consultancy Pathlight Associates.
WaniWani CEO on how agentic AI is rewriting insurance distribution
As consumers increasingly rely on artificial intelligence agents to search for and buy insurance, Robin Diligent, co-founder and CEO at Waniwani, says insurers must rethink distribution strategies or risk becoming invisible at the point of purchase.
Pen’s capacity; Clear’s Lloyd’s acquisition; MS Amlin’s head of cyber
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Which duo rank as the UK’s top insurance Power Pair?
For her first ever comment article for Post, Penny Black ranks the UK insurance industry's most credible couplings, deal-tastic duos and peerless pairs that are the envy of all their rivals.
Aviva beats Axa to standardise terrorism cover across digital SME
Aviva has announced that its digital SME products will be buffered by terrorism protection, supported by Pool Re’s SME incentive scheme.
Jensten buys broker; ALA’s pothole product; Antare's reinsurance head
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Penny Black’s Social Diary: Hiscox's stock market fanfare
Penny Black has been out and about again, notebook in one hand and canapé in the other, keeping a keen eye on the insurance industry’s more whimsical moments.
Pets at Home enters pet insurance market with ‘big ambitions’
Pets at Home has today (19 August) launched its insurance product, and CEO of insurance Matt Poll has spoken to Insurance Post about the company's “big ambitions” in the sector.
Aviva outlines plan for double-digit market share growth
Aviva is targeting a double-digit market share of the UK specialty personal lines within the next few years.
Ex-RSA leader Bryson returns as Simplyhealth MD
Simplyhealth has hired Sonya Bryson as managing director, more than a year after she stood down as MD of RSA’s joint commercial lines business to “pursue other opportunities”.
Aviva's Storah reveals further Direct Line gains to come
While Aviva has completed the bulk of its Direct Line integration, according to UK and Ireland general insurance CEO Jason Storah, a major overhaul of its claims systems is only getting started.
Pen’s capacity; Seventeen’s acquisition; Bspoke’s hires
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Aviva almost doubles personal lines premiums after Direct Line deal
Aviva has hailed a strong first half of 2026 with group operating profit increasing 24% to £1.32bn and UK personal lines premiums almost doubling following the acquisition of Direct Line.
Q&A: Helen Broadbent, Konsileo
Helen Broadbent, head of insurer strategy at Konsileo, shares how technology, influence and stronger insurer relationships can support the broker’s next phase of growth.
Is a gen AI-enabled fraud tsunami heading for multiple business lines?
Amid an escalation of artificial intelligence-enabled fraudulent claims in the home and motor lines, Marcel Le Gouais explores how insurers are ramping up detection measures and collaborating with police to aid fraudster convictions.
Markel’s Broker hub; Chubb and Acturis; MGAA’s milestone
Friday Round-Up: Insurance Post wraps up the major insurance deals, launches, investments and strategic moves of the week.
Has broker Bennetts set a record with seven owners since 2000?
Content Director’s View: Private equity, consolidators, insurers seeking diversification ... these have all contributed to a boom in M&A and investment in the UK insurance sector since 2000. Jonathan Swift looks at which businesses have – as a result –…
ManyPets CEO aims to be top dog in UK pet insurance
After the firm announced profit for the second year in a row, and has turned its customer service around, ManyPets CEO Luisa Barile has outlined to Insurance Post its ambitions to be number one in the UK.