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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Big Interview: Sonya Bryson, Simplyhealth

Sonya Bryson, managing director of Simplyhealth, reflects on a career in commercial lines and reveals how she intends to convince employers and brokers that health plans offer far more than a table of benefits.

Keeping choice alive in a changing broker market

View from the Top: Michelle Taylor, broker distribution director at Aviva, argues that insurers have a role to play in preserving choice in the broking market, whether brokers choose to consolidate or remain independent.

Top 100 UK Insurers 2026: Direct Line

Direct Line Group slips from third to fifth place in the Top 100 UK Insurers List 2026 and will disappear from next year’s rankings as the provider is now fully part of Aviva.

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