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Aviva bets on ChatGPT becoming major sales channel

Aviva Fenchurch St

Aviva expects artificial intelligence-led distribution to become a “material” sales channel for the insurer within the medium-term after becoming the first major UK provider to launch a ChatGPT app.

Speaking in an exclusive interview for the Insurance Post Podcast, to be released tomorrow (27 May), Stephen Shaw, managing director of Aviva Retail for UK personal lines, said changing customer

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