Can brokers survive the rise of ChatGPT insurance apps?
After the launch of the world’s first ChatGPT insurance app sent share prices of major brokers tumbling, Fiona Nicolson examines what the future of insurance distribution looks like when conversational AI becomes a primary customer interface rather than a supplementary channel.
Within 24 hours of launch of the world’s first insurer-built AI app on ChatGPT, in February, share prices of major brokers fell sharply, reflecting investor concerns about potential disruption to
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Broker
Best Insurance Employer Award shortlist revealed
Insurance Post can reveal the 11 companies in the running to be crowned the industry’s best employers at the British Insurance Awards on 8 July.
Distribution flexibility isn’t optional in a soft market
As pricing power fades in a soft market, Simon Pritchard, managing director of insurtech IS2, argues insurers and MGAs must embrace flexible, API-led distribution to unlock growth and reach underserved commercial customers.
Burnham drops out of Biba keynote
Mayor of Greater Manchester Andy Burnham has officially dropped out of his planned appearance at the British Insurance Brokers’ Association Conference this week.
FM targets broader scope of clients with new product
FM Insurance Company has launched its FM Essentials product in the UK, targeting manufacturers looking to increase their risk resilience.
Lucy Clarke, WTW
Lucy Clarke leads WTW’s risk and broking business, covering more than 14,000 colleagues across 140 countries.
Jane Kielty, Aon
Jane Kielty, CEO of Aon UK, Ireland and South Africa, is redefining what leadership in insurance looks like in 2026.
Michael Rea, Gallagher
Michael Rea’s first full year as CEO of Gallagher’s UK & Ireland broking business has reinforced his reputation as one of the nation’s biggest movers and shakers in insurance.
Robert Kennedy, Howden UK & Ireland
A fresh face on Insurance Post’s Power List in 2026, on 1 October 2025 Robert Kennedy succeeded Carl Shuker as CEO of Howden UK & Ireland, reporting to CEO David Howden.