Watch Esure, NFU Mutual and Zurich discuss the value of better customer insights

There is often a level of price sensitivity and lack of brand loyalty here, but the issue remains that many insurers are not fully realising the full benefits of one of their most powerful resources: data.

With this in mind. Insurance Post. in association with Hyland, would like to invite you watch to a live, interactive webinar – How can insurers improve retention and boost cross-selling by harnessing data for better customer insights – on 20 May at 3pm.

Among the questions the experts plan to discuss are:

• How successful have you been in unlocking the potential of your structured data, and how much of that success can be attributed to breaking down silos and joining up information that might previously been platformed in more than one source?
• What have been the key factors behind your success in getting a more complete single view of each of your customers by doing this?
• What have been the business benefits of unlocking the potential of your structured policyholder data?
• What challenges do you face in getting value out of unstructured data and how have you combatted them?
• How are you unifying both structured and unstructured data to achieve predictable policyholder outcomes that can feed into how you underwrite business and manage claims?
• In terms of staffing, how much of your success in using data more successfully is down to how you have evolved as a business in terms of recruitment?
• Where – if any – is there still room for improvement in terms of unlocking or acquiring data?

The expert panel includes:

Jonathan Davis, head of data science, Zurich

Tom Davis, director, sales, Content Innovation Cloud, Hyland

Carl Pearse, CTO, Loadsure

Rob Stanton, chief architect, Esure

Nick Turner, CEO, NFU Mutual, pictured

To sign up, click here.