LV and Zurich discussed improving customer loyalty during Post webinar


Personal lines customers are a promiscuous bunch, known for changing insurers for a few pounds.

And their expectations are only going one way - upwards, as other sectors embrace the potential of end-to-end digital and omni-channel delivery. 

This begs the question, what can be done to improve loyalty and change the long held perception of insurance products as the ultimate grudge purchase?

Insurance Post in association with Marklogic, hosted a live interactive webinar in which an expert panel discussed how better data management at the underwriting stage can improve claims handling and customer outcomes.

Topics covered were:

  • How can new technologies be integrated into underwriting functions to get the best result?
  • How do you manage the transition between traditional underwriting and data led underwriting? 
  • What cultural shift is needed and do you recruit new staff or upskill existing personnel?
  • How do you break down any barriers to change?
  • What does good look like; and how long should it take to get there?

Joining us for the debate were:

  • Pardeep Bassi, head of data science, LV.
  • Annarita Roscino, head of predictive analytics, Zurich UK.
  • Frédéric Valluet, director, industry solutions, Marklogic.

Click here to watch the on-demand webinar

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Best Insurance Employer 2021

Between 15 March and 15 May Post invited insurance employees, through emails, social media and via the brand’s print and online channels, to nominate and rate their employers on a variety of aspects including their management, diversity, work/life balance and whether they would recommend the employer to a friend. More than 2300 responses were received and more than 50 firms were nominated.

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