LV and Zurich to discuss improving customer loyalty in Post webinar

Personal lines customers are a promiscuous bunch, known for changing insurers for a few pounds.

And their expectations are only going one way - upwards, as other sectors embrace the potential of end-to-end digital and omni-channel delivery. 

This begs the question, what can be done to improve loyalty and change the long held perception of insurance products as the ultimate grudge purchase?

Tomorrow Post, in association with Marklogic, will host a live interactive webinar which will look at how better data management at the underwriting stage can improve claims handling and customer outcomes.

Among the questions we will seek to address are:

• How can new technologies be integrated into underwriting functions to get the best result?
• How do you manage the transition between traditional underwriting and data led underwriting? 
• What cultural shift is needed and do you recruit new staff or upskill existing personnel?
• How do you break down any barriers to change?
• What does good look like; and how long should it take to get there?

Joining us for the debate we have Deepak Bassi, head of data science, LV;  Annarita Roscino, head of predictive analytics, Zurich UK; and  Frédéric Valluet, director, industry solutions Marklogic.

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• Topics
• Big data
• Data analytics
• Dual pricing
• LV
• Product
• United Kingdom (UK)
• Zurich Insurance
• Personal
• Claims
• Technology
• Broker
• Reputation