Blog: It's Superbowl 50 - the insurance market as NFL teams


With the climax of the NFL season this weekend to commemorate Superbowl 50 I wondered: If these insurance names were American football teams, which franchises would they be?

If you have any of your own thoughts then please add them below, any suggestions welcome. And if you are planning to watch the game on Sunday night, don't plan anything too taxing for Monday morning.

Admiral as the Green Bay Packers
Both based in places famous for locals who are passionate for sports involving an oval ball and chasing eggs [for Green Bay, read South Wales], Admiral also have also something else in common with the fan owned Packers, a decent level of share ownership among its staff.

AIG as the St Louis, sorry LA Rams
One minute they are AIG, then they are Chartis, and then they are AIG again. LA-based Rams fans will sympathise having lost the team in 1995, only to get them back again next season.

Allianz as the New England Patriots
Both are by words for consistency, in terms of making profits and play-off appearances. This may be tiresome for rivals but fans [or shareholders], love it.

Aviva as the Tampa Bay Buccaneers
A team with potential, although many watchers believe that the business [for Aviva general insurance read the Buccs] are a distraction for the owners main business interest [for Aviva Life, read Manchester United].

The CII as the Cincinnati Bengals
Given their love for a pun - Ask Ciindy for example - surely it would have to be the Ciincy Bengals. Both are also helmed on offense by red headed stars - quarterback Andy Dalton and CEO Sian Fisher.

Global Aerospace Underwriting Managers as the New York Jets
This one is self-explanatory.

The Institute of Actuaries as the Miami Dolphins
Given how intelligent these sea mammals are this one also needs little explanation.

The Insurance Fraud Bureau as the Pittsburgh [catch the] Steelers
Is that a bit tenuous?

Lloyd's as the Buffalo Bills
Not only has Lloyd's made a name for itself settling the bills of all legitimate claimants dating back years, the London market has beaten the drum for equality, something the Buffalo-based team have done by hiring Kathryn Smith as NFL's first female full-time coach.

LV as the Seattle Seahawks
Dormant, under-performing names for years, LV and the Seahawks have sprung to life in recent years led by someone who been around the block a bit [for head coach Peter Carroll read John O'Roarke and co] and have a very passionate following. They both also love a flash of garish green ...

Markerstudy as the New Orleans Saints
Southern upstarts who like to party; but equally get the business done when the moment requires it, something the Saints did in Superbowl 44.

RSA as the Cleveland Browns
A storied team, for whom its best days appear to be in the past; although with a new high profile hire in Stephen Hester [read Hue Jackson for the Browns], maybe, just maybe, it could return to the glory days of yester year.

Ryan Direct Group as the Indianapolis Colts
The insurance business' boss Derek Coles does love his horses, so this is a match made on the race course.

Towergate as The Dallas Cowboys
Another business that has had some troubles of late, but is not afraid to splash the cash to return to winning ways, as Jerry Jones is known to do with his beloved Cowboys.

So there you go. There is still another 18 teams - and hundreds of insurance brands - to go, if you can think of any insurance related connections, please add them in the comment box below.

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