Webinar catch-up:Building insurance brand loyalty in a digital age

So, how can insurance companies build brand loyalty? Throwing money at marketing campaigns might improve recognition, but there is no guarantee it will turn policy holders into advocates and loyal customers; many will still jump ship at the first promise of a cheaper quote.

This morning Post hosted a webinar, in association with Reevoo, that explored a number of key questions relating to building brand loyalty, especially in the digital age.

These included:

• Which sectors have traditionally been best at building brands and what lessons can be learned?
• How important is customer-generated content in building brand loyalty, and through which media/channels is this best delivered?
• Can a company build brand authority without millions to spend on marketing?
• How important is brand building in an age of disintermediation, where aggregator and third party resellers/brand-assurers play such a large role?
• How do you identify the "right" customers that share your brand values - and what role does data play in this?
• Does the insurance industry have to go back to the drawing board with regards to its product offerings in order to improve its relevance to customers?
• Is it realistic for insurance companies to nurture long-term relationships, and how do you make these relationships mutually beneficial?
• How can you stand out from the crowd?

Panel:
Richard Anson, founder, Reevoo
Lorraine Donington, head of digital user experience and content, TSB
Phoebe Hugh, co-founder and CEO, Brolly
Darrell Sansom, managing director, Axa Business Insurance

THIS WEBINAR HAS NOW TAKEN PLACE, HOWEVER, YOU CAN STILL SIGN UP TO WATCH IT ON DEMAND WHEN IT IS AVAILABLE IN A FEW DAYS TIME