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Jonathan Swift 2019_for CMS

Jonathan Swift

Content director, insurance

Jonathan has written and commented about the insurance industry since 1998 as a reporter, news editor, editor and content director at Incisive Media.

He has appeared on television speaking about topics as diverse as the insurance implications of Michael Jackson's death to the consequences of consolidation on motor premiums; and is a past winner of the British Insurance Brokers' Association journalist of the year and Association of British Insurers general insurance trade journalist prizes.

Articles by Jonathan Swift

Is it Time:To get some new business cards for Biba 2026?

Content director’s view: With vinyl now as popular as it was in the 80s and Pokémon never being more collectible, could physical business cards make a comeback? Jonathan Swift points to recent evidence to indicate this may be the case, but is still on…

Crawford & Co to sell legal services arm to law firm

Loss adjusting and claims management firm Crawford & Company has entered into a ‘process’ with specialist insurance law firm HF, which will see the latter buy a major part of the assets of subsidiary Crawford Legal Services, Insurance Post has learned.

Die Hard: Who is insurance’s answer to John McClane?

Content Director's View: Putting aside the argument about whether Die Hard is a Christmas movie or not, Jonathan Swift asks if you have ever wondered who would be the insurance equivalent to NYPD cop turned terrorist plot spoiler John McClane?

Should insurers fear Which? super complaint?

Content Director’s View: On the back of the Which? super complaint relating to travel and home insurance, content director Jonathan Swift mulls what the potential outcomes might be and whether it will have as wide an impact as the dual pricing…

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