Throwback Thursday: Das’s birthday; Prudential’s motor push

10 April 1980: Das celebrates its 5th birthday

After five years in operation, Post reported Das Legal Expenses Insurance Company Limited was now writing approximately £100,000 in premiums every month.

Tony Holdsworth, Das’s general manager, shared that the insurer had achieved a profitable underwriting result in its last two trading years.

When Das started business in April 1975 it offered only two policies.

The Arag Group bought Das UK, Ergo’s legal protection insurance business, at the start of 2024.

Das UK today comprises a legal expenses insurance provider and a law firm servicing legal expense claims, both of which are supported by an administrative services company.

Man from the Pru serves motorists

“Home service for the motorist” was the theme of the latest Prudential advertising campaign.

At the time, Prudential had insured half a million motorists but the provider’s bosses claimed the campaign was required as they felt there were still many drivers unaware of the service its 11,000 field staff could offer.

Prudential, at that time, had nearly 500 recommended repairers.