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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Top 100 UK insurers supplement: Steadying the ship

After a tough 2009, the top insurers have managed to maintain GWP levels in 2010 but snapping at their heels are a few new entrants doing their best to prove there is still money to be made in general insurance.

Market moves: All change at the trade bodies

With insurer moves slower than last week, this week has seen a number of changes among the trade bodies, with the Chartered Institute of Loss Adjusters, the |British Insurance Brokers’ Association and Federation of European Risk Management Associations…

Aviva reviews Downton Abbey adverts

Aviva says it is reviewing critical comments about its TV advertising campaign after Downton Abbey viewers complained about the insurer’s sponsorship and series of TV ads on Sunday night.

Market moves: Bucking the trend for UK employment

With September in full swing, announcements of moves around the market are arriving thick and fast. After the dearth of recruitment news in August, disciplines across the industry spectrum appear busy luring expertise from competitors, promoting from…

Brightside’s H1 pre-tax profit up 80%

Broking group Brightside has reported half-year revenue up 50% to £39.8m (2010: £26.6m) and pre-tax profit up 80% to £7.2m (2010: £4.0m) on the back of its buyout of eCar and eBike.

Internal fraud: Internal affairs

Internal fraud within insurers has hit the headlines, so what 
obligations and recommendations are there to help stamp it out?

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