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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Multi-brand strategy moves a step closer at Aviva

Next month’s launch of an internet-only brand by Aviva could prove the first of many, according to UK general insurance CEO David McMillan, as the insurance giant remains optimistic of retaining a significant proportion of RAC’s 300 000 motor insurance…

Insure The Box aims for £50m

Telematics specialist Insure The Box, is aiming to write more than £50m in premium income over the next year, as it gears up to appear on aggregator Go Compare.

Penny black's insurance week

One could be forgiven for losing track of what's going on behind the revolving door at Aviva Towers of late, where the UK insurance giant has been hit by a spate of senior management changes.

Penny Black's insurance week

Last week, Penny caught up with the man of the moment, outgoing Towergate CEO Andy Homer. Modest as always, Mr Homer insisted that for luring Mark Hodges from Aviva he and his colleagues deserved a "pat on the back".

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