Insurance Post

Aviva u-turns on single brand policy with QMH

Steve Treloar

Aviva’s UK retail director Steve Treloar has vowed to expand new car insurance brand Quote Me Happy into the household market.

The move appears to be a u-turn on Aviva’s single-brand policy, launched with a fanfare three years ago when the Norwich Union name was dropped to a public outcry.

The online-only brand, which is

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