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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Market moves: Aviva shuffles its underwriting pack

Aviva was the major recruiter in the insurance industry this week, announcing a raft of changes to its underwriting team. The insurer promoted four staff to new positions while adding a further employee to the unit.

Aviva steps up underwriting focus with two new appointments

Aviva has recruited Hayley Robinson to the role of chief underwriting officer for personal lines, and David Dixey, previously head of liability development at Aviva, as chief underwriting officer for commercial, corporate and speciality lines.

Car insurance tops web search queries

Quarterly research by Greenlight found insurance-related searches in January totalled 1.9 million, down from more than 2.3 million in October 2011, but car insurance searches leapt.

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