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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Executive remuneration: For what it's worth

Executive remuneration in insurance has come under the spotlight following a shareholder revolt at Aviva, but what went wrong and how will its impact be felt throughout the wider industry?

Editor's comment: Network connections

With rumours buzzing round the market about the nature of the fall out between Aviva and Broker Network, there have been inevitable suggestions of a sign that insurers are giving further thought to the value derived from some networks.

Application fraud: Revving up rates

In an effort to bring down premiums, many drivers are telling 'white lies' on their application forms, compelling brokers to beef up their own fraud detection alongside insurers.

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