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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Editor's comment: Communication calamity

Aviva's evasiveness over revealing redundancy numbers attached to its well-publicised £400m cost-saving mission - coupled with the consequences of later admitting this to be as high as 800 (not counting the one in four directors who have already left) -…

Aviva loses 'A' rating as S&P downgrades UK group

Standard & Poor's has lowered Aviva PLC’s long-term counterparty credit rating by one notch to 'A-' from 'A', and its long-term counterparty credit and insurer financial strength ratings on all of the group's core operating subsidiaries by one notch to …

My Best XI: Jo Thoy, Aviva

Aviva head of trading for the Midlands Jo Thoy selects her Best XI for an insurance industry start-up. Thoy has picked a plethora of local broking giants to sit alongside her single non-industry selection, a former England rugby hero.

Credit hire: Paying a hire price

Credit hire is a significant factor in private motor insurance premiums being inflated by £225m a year, but would Competition Commission intervention help or hinder policyholders and the industries involved?

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