Post launches Driving out Distraction Campaign

Driving out distraction header

At the beginning of the month the current government confirmed it would seek to tighten the law around handheld mobile devices on the road, but will not extend a ban to hands-free use. While Post supports this initial step it believes that the government is not going far enough and with a general election looming this could well get lost in administration.

Driving out distraction logo

As Road Safety Week starts Post is, therefore, launching its Driving Out Distraction Campaign to tackle this growing problem which is affecting road safety and lives and asking people to ‘Pay attention and Pull over’. We will be supporting the insurance industry to put pressure on the government to extend these measures and review and increase fines.

Will you get on board with our campaign by signing our pledge?

Driving out distraction charter

We [company name] pledge to:

  • Ban all staff in company cars from using hands-free phones/kits
  • Ensure staff pull over when making calls/participating in conference calls on the road in working hours
  • Monitor staff to check they are adhering to this
  • Create incentives to ensure staff to do this
  • Raise awareness with personal and commercial clients of the issue of driving distracted
  • Highlight to customers that they are liable for others costs if driving distracted
  • Highlight to customers that others driving distracted is pushing up their premiums  

Post will:

  • Launch our campaign on 18 November 2019
  • Add your company to the list of pledge firms
  • Supply a logo you can use as ‘Driving Out Distraction signatory’
  • Highlight the issue of distracted driving with blogs, webinars and an event
  • Raise awareness that driving without due care and attention carries a maximum penalty of nine points on your license or a £5000 fine
  • Encourage the industry to create a driving distracted day within 2020 Road Safety Week
  • Put pressure on the government to see through its proposals 
  • Campaign for distracted driving to be as big an issue as drink driving
  • Be part of pressure to encourage further action and review fines and penalties 

    To become a signatory contact editor Stephanie Denton.

Everyone can get involved

If you are not a customer-facing firm or don’t operate a company car fleet or are just an individual that wants to do their bit then don’t worry you can still get involved. Become a ‘supporter’ of the campaign and pledge to help Post achieve the aims set out above, let us know what you are doing and get involved by spreading the word on social media that you support us using #drivingoutdistraction and #payattentionandpullover. You’ll also get a ‘supporter’ logo and have your name added to our list of supporters. 

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