Jonathan Swift
Content director, insurance
Jonathan has written and commented about the insurance industry since 1998 as a reporter, news editor, editor and content director at Incisive Media.
He has appeared on television speaking about topics as diverse as the insurance implications of Michael Jackson's death to the consequences of consolidation on motor premiums; and is a past winner of the British Insurance Brokers' Association journalist of the year and Association of British Insurers general insurance trade journalist prizes.
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Articles by Jonathan Swift
Content director's comment: Does Elton John signal the end of the insurtech buzz?
As a younger music fan, nothing gave me a greater kick than finding a band on the bottom of a bill in a grimy venue that blew me away.
Insurance Fraud Awards 2017 shortlist now available
Aviva, Allianz and Zurich are among the firms leading the way in terms of the shortlist for the Insurance Fraud Awards 2017.
Stephen Catlin given the prestigious Achievement Award at the 2017 British Insurance Awards
Described as “a true statesman of our industry”, Stephen Catlin was a worthy winner of the achievement award at the 2017 British Insurance Awards last night.
Crawford's Benedict Burke named Insurance Personality of the Year at 2017 BIA
A “seasoned campaigner,” Crawford & Company’s chief client officer Benedict Burke was handed the Insurance Personality of the Year prize at the British Insurance Awards last night for a sterling 18 months which has seen him make a mark on a number of…
RSA high flier Hannah Kate Smith acclaimed as the 2017 Young Achiever at the British insurance Awards
Described by her employer RSA as a “dynamic, future business leader,” the British Insurance Awards Young Achiever winner Hannah Kate Smith proved a popular choice last night.
CAPS looks to the US for guidance on standards for motor claim data security and transfer
Industry stakeholders have given the green light to a new structure to support an industry standard for connecting data through the repairer supply chain during the claims process.
Insurance Marketing and PR Awards 2017: Winners
Co-op Insurance picked up two awards for digital marketing and social media influence at the Insurance Marketing and PR Awards today.
Interview: Robin Smith, We Go Look
Jonathan Swift speaks to We Go Look CEO and co-founder Robin Smith about building an on-demand business that handles insurance claims and why the Crawford & Co acquisition means she has more time now for the "fun stuff"
Q&A - SmartChoice.pk CEO and co-founder Sibtain Jiwani
Smart Choice CEO and co-founder Sibtain Jiwani tells Jonathan Swift about the challenges of building a Pakistan-based insurtech business in an immature, yet potentially lucrative market.
2017 Post Claims Awards: Full list of winners
Covea notched up two team wins and NFU Mutual chief claims manager Matthew Scott (above) took home the Achievement Award at the Post Claims Awards last night at the Sheraton Park Lane, London.
Blog: From Noddy to Sweep, kids TV has been helping insurers sell products since 1985
Post content director Jonathan Swift reflects on the relationship between children's television and insurance over the last four decades.
Dacre Bleu: will the industry act after Daily Mail attack on insurer 'sharks' and 'pirates'?
Post content director Jonathan Swift reflects on the Daily Mail coverage of insurers reportedly ripping off loyal customers, and asks if beneath the tabloid headlines there lies a home truth the industry needs to act on?
CGI recruits former LV digital head Paul Wishman as global insurance VP
Former LV e-commerce director Paul Wishman has been appointed vice-president of global insurance at CGI.
Blog: Seven Indian insurtech start-ups to watch in 2017 and beyond
Incisive Insight Insurance Division content director and chair of the Post Digital Insurance Collective Jonathan Swift looks at the burgeoning insurtech scene in India and highlights a few start-ups to keep an eye on.
Horwich Farrelly to focus on defendant insurance work after closure of claimant arm Zest Legal
Horwich Farrelly has unveiled plans to shut its claimant legal arm, with the 42 staff impacted expected to be redeployed elsewhere in the business.
Insurance industry pays respects to former LV and Direct Line marketing executive Guy Hedger
Friends and colleagues have paid respects today to LV’s marketing and brand director Guy Hedger who passed away over the Bank Holiday weekend.
Watch live webinar at 3:00pm today on personalisation within the insurance market
Personalisation or irrelevance, watch the latest Post webinar this afternoon on why insurance companies need to match their customer's raised expectations in the digital age.
British Insurance Awards: 2017 shortlist revealed
Today we reveal the companies that will be in the running for the 23rd British Insurance Awards at the Royal Albert Hall.
Insurance Marketing and PR Awards: deadline for entries fast approaching
The Insurance Marketing and PR Awards are returning in 2017, and you only have two days to make sure you are in the running.
Interview: Guy Goldstein, Next Insurance
As Next Insurance launches today a chatbot allowing personal trainers to quote and buy insurance via Facebook Messenger, its founder and CEO Guy Goldstein tells Jonathan Swift how the American insurtech start-up plans on revolutionising the SME…
With the deadline less than a week away start your British Insurance Awards entry today
The countdown has well and truly began to get entries in for the 2017 British Insurance Awards with the deadline now less than a week away.
After Brolly v Travelers, here are six more insurance brand and marketing spats that made the headlines
The news last month that insurance giant Travelers had objected to insurtech startup Brolly using an umbrella as its logo got me thinking.
Aviva, AIG, XL Catlin and Zurich discuss importance of brand within insurer marketing strategies
Insurers are becoming more sophisticated in their quest to deliver ‘brand value' given the growing number of marketing channels available to deliver their messages.