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Over a quarter of insurance buyers strongly against AI use

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Just over a quarter of UK consumers are very resistant to artificial intelligence being used in the insurance sector, according to a new survey.

The strong anti-AI sentiment has gone up from 24% in 2025 to 26% of respondents in 2026 saying nothing will make them confident in the use of AI in the insurance industry, the European Insurance

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Q&A: Will Pritchett, Accenture UK and Ireland

Will Pritchett, insurance lead for Accenture UK and Ireland, talks to Insurance Post about how insurers can cope with changing demands as AI transforms the industry, and how the company’s role in supporting providers is evolving.

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