Travelers will offer smart home kits, insurance and risk management services through Amazon.
The insurer will sell smart home kits and devices to US-based customers in a number of states. Buyers will be offered discounts on homeowners insurance policies when they make a purchase. The smart home kits include security cameras, water sensors, motion detectors, smart home hubs and an Amazon Echo Dot.
Travelers is also introducing Alexa skills for billing information and home maintenance. It intends to bulk up more skills over time.
Such questions it will start with include: “Alexa, ask Travelers when my bill is due.”
“This is an exciting example of Travelers executing on our innovation agenda to be the undeniable choice for the customer and an indispensable partner for our agents and brokers,” said Alan Schnitzer, chairman and CEO at Travelers. “It advances our priorities of extending our lead in risk expertise and providing great experiences for our customers, agents and brokers.”
Michael Klein, Travelers executive vice president and president of personal insurance, said, “Smart home technology is making it easier for all of us to monitor our homes and help protect us from some of the most common causes of damage. Our Amazon digital storefront conveniently brings together smart home devices, installation services, discounts and insurance knowledge in one central location to help our customers and agents manage risk and take a more proactive approach to home safety.”
Speculation has been rife in the market over a possible Amazon entry into insurance distribution. Research has suggested that Amazon has the clout to disrupt a number of areas of insurance.
It has invested in India-based insurtech Acko. The start-up is targeting 50m customers within two years, Acko CEO Varun Dua recently revealed at Post’s Digital Insurance World conference.
Last December Amazon put on a “beauty parade” for insurers, with the intention of pitching itself as a motor managing general agent.
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