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Marketing

Rebranding LV and RSA in a fragmented media world

Editor’s View: As RSA becomes Intact and LV’s GI arm transforms into Allianz, Emma Ann Hughes considers the challenges that insurers face when trying to gain brand recognition without the old certainties of mass media.

Big Interview: Michael Lee, First Central

Michael Lee, CEO of First Central sits down with Scott McGee to run through the company’s transformation over the last few years, why he won’t be rushed into growing the home and motor books, and the potential of new investment.

Why PFAS is the greatest threat to insurance today

As “forever chemicals” become a growing focus of government regulation and a deluge of civil litigation, Emma Ann Hughes unpicks the potential impact of the manufacture and distribution of per and polyfluoroalkyl substances for the insurance industry.

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