Ingenie founder and CEO Richard King explains how an idea developed in his kitchen wooed both footballing pundit Gary Lineker and the British Insurance Awards judges.
In conversation with Incisive Media insurance division content director Jonathan Swift, King details how he almost turned down Lineker's investment for fear of ruining their friendship; its plans for international expansion in Canada and the United States; and why if you think telematics is a fad, you are a dinosaur.
Having won the Insurance Start-Up Award at the BIA, King reveals how Ingenie was originally never meant to be an insurer; how Quindell's investment will help it grow; and how it avoids coming across like a dad dancing at a wedding when reaching out to its core audience.
- Co-op hits out at software viability in IBM legal dispute
- Scor CEO rounds on 'baseless' threats from activist investor
- Insurers warn of red tape burden from EU green cards
- Over 20 start-ups pledge support for proposed insurtech trade body
- Ratings agencies shift Marsh outlook to negative over JLT deal
- Supply chain focus: How ADAS is shifting the goalposts in motor repair
- Video: Crif's Sara Costantini on improving fraud detection in commercial lines