Adam Winslow
Has the Adam Winslow hire fired the starting gun for CFC IPO?
Content Director’s View: As former Aviva and Direct Line Group CEO Adam Winslow resurfaced this week after a year-long insurance company exile at CFC, Jonathan Swift unpicks the factors that likely attracted him to the specialist insurer plus the expectations of his new private equity paymasters EQT and Vitruvian Partners.
Aviva nabs Admiral data director for executive role at Direct Line
Aviva has appointed Rachel Purchase, currently director of data and analytics at Admiral, as chief underwriting officer for Direct Line Retail.
Direct Line leadership exodus concludes after Aviva takeover
The leadership exodus from Direct Line Group at Aviva has now concluded, with three senior executives departing the combined business, Insurance Post can reveal.
Aviva’s Direct Line deal triggers £500 staff gift
Aviva has posted an operating profit of £1.07bn for the first half of 2025, up 22% on the start of 2024, and to “celebrate and recognise the acquisition” of Direct Line is giving £500-worth of free shares to staff in September.
What the ‘interim’ exec team means for the future of DLG?
Content Director's View: With Aviva finally getting the keys to the Direct Line Group business after the deal closed this week, Jonathan Swift asks if there are any early pointers to the direction of travel for the merged business by looking at who has…
Owen Morris named personal lines CEO as Aviva completes DLG deal
Owen Morris has been appointed CEO of Aviva’s UK personal lines business, as the insurer completes its £3.7bn deal to bring in Direct Line Group.
CMA clears Aviva’s £3.7bn takeover of DLG
The Competition and Markets Authority (CMA) today (1 July) approved Aviva’s £3.7bn takeover of Direct Line Group.
Direct Line leader exodus continues ahead of Aviva deal
Insurance Post can reveal that more members of Direct Line Group's leadership team are set to leave the business ahead of the firm’s move over to Aviva next week.
The insurance stories set to dominate the headlines in the second half of 2025
Content director’s view: Things might have gone quiet of late, but Jonathan Swift expects the lull to offer only a short respite before the deal-doers and headline-makers are back in force fueling the market conversation. And here are some predictions as…
Insurance industry’s most powerful players revealed
Making multi-billion-pound takeover bids for rivals and challenging political posturing is what it took to secure the top spots on Insurance Post’s 2025 Power List.
Adam Winslow, Direct Line
Since becoming CEO of Direct Line Group, Adam Winslow has dealt with two rivals bidding for his business, produced a plan to return the insurer to profit, and launched new personal lines products.
Gibson, Johnson and Malik... do we read too much into parting words?
Content Director’s View: With a trio of senior claims managers moving on in recent weeks, Jonathan Swift reflects on whether they were given enough due praise, and as a consequence did their outgoing employers open themselves up to people reading too…
Why Aviva’s takeover of Direct Line is bad news
James Daley, managing director of Fairer Finance, shares his thoughts on Aviva’s £3.7bn takeover of Direct Line Group and raises concerns about the impact of mega mergers on customer service.
Direct Line dissolves internal incubator as part of cost saving
Direct Line Group has dissolved its ecosystems team, the part of the business that specialises in delivering new products for the group, Insurance Post has learned.
Direct Line adds to top team after accepting Aviva bid
Direct Line Group has confirmed three appointments to its executive committee, shortly after reaching an agreement for Aviva to buy the business for £3.7bn.
Could the Aviva-DLG deal spark a personal lines M&A boom in 2025?
With Aviva and Direct Line Group’s £3.7bn merger looking like a done-deal, Insurance Post ponders what rivals could be thinking. Could 2025 be the year of a personal lines M&A boom?
Aviva outlines job cut plans as part of Direct Line takeover
Aviva has laid out plans to cut between 5%-7% of the combined company’s workforce over a three year period following completion of its £3.7bn merger with Direct Line Group.
Aviva and Direct Line agree terms on £3.7bn sale
The boards of Aviva and Direct Line have reached an agreement on the terms of a cash and share offer for Direct Line, equalling £3.7bn.
Direct Line brand goes live on Compare the Market
The Direct Line brand is now live and quoting on price comparison website Compare the Market.
All Amanda Blanc wants for Christmas is Direct Line
News editor view: Now a deal between Aviva and Direct Line Group has reached "preliminary agreement", Scott McGee looks at what the deal could mean for the future of the businesses and the wider market.
Aviva attempts ‘opportunistic’ take-over of Direct Line
Direct Line’s board confirmed this evening (27 November) that they have rejected a £3.3bn takeover bid from Aviva - the second suitor they have turned down so far this year.