Could the Aviva-DLG deal spark a personal lines M&A boom in 2025?
With Aviva and Direct Line Group’s £3.7bn merger looking like a done-deal, Insurance Post ponders what rivals could be thinking. Could 2025 be the year of a personal lines M&A boom?
Upon completion, the deal will hand Aviva roughly 20% of the motor insurance market, cementing its position as an insurance titan.
This deal is momentous, and if completed would lead to by far the
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