Diary of an Insurance PR: Will Kirkman of Certus
From crisis communications and media briefings to strategy workshops and journalist schmoozing, Will Kirkman, freelance PR consultant of Certus, lifts the lid on a fast-paced week juggling clients, headlines and the occasional after-work beer.
Monday
The week begins at home with a morning strategy call with a client, after which I spend time sorting through actions and preparing for the days ahead.
A couple of
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