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Hiscox's Bob Thaker on why strong company culture is key to success

bob-thaker

What You Do Is Who You Are is the latest business blockbuster hitting bookshelves in time for Christmas. Perhaps the Chartered Insurance Institute should consider making a bulk order says Bob Thaker, Hiscox UK’s CEO, as a way to remind everyone that long-term success can only be achieved if it’s founded on a strong culture and values.

Some sceptics regard a shared belief in how things should be done as being so light and fluffy that it should have no weight compared to the overriding goal of making money. I disagree.

So, why are

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