Throwback Thursday: Axa’s size boast
Insurance Post’s Throwback Thursday steps back in time to October 1990 to remind you what was going on this week in insurance history when Axa was bragging about it’s size.
25 October 1990: Axa gets bigger
An Axa advertisement saw the business boasting that after buying Westgate Insurance Company, its gross premium figures had grown from £69.6m to £4.7bn.
The advert stated: “Just how does our new size affect you? And how will it affect your clients?
“Not only are we adding extra financial muscle. We are also adding extra skills and experience in the form of a worldwide team of professionals to work for you around the globe.
“Here in the UK we have already started building our new network of regional underwriting centres to serve you even better and we are equipping every one of our development underwriters with computers linked directly to our headquarters.
“So, you can now offer your clients not only the finest, but also the fastest products from an ever expanding general and commercial portfolio.”
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
DOXA makes UK entry with Eaton Gate acquisition
US-based DOXA has bought Eaton Gate for an undisclosed sum, marking its first move into the UK market and signalling further international expansion plans.
Jensten creates two executive roles amid restructure
Jensten Group has added two new roles to its executive leadership team as part of a restructure of the business into two trading divisions: broking, and product and distribution.
Recalls surge to record highs amid reform drive
European product recall activity has increased for the seventh year in a row, with 15,608 events recorded by Sedgwick across the UK and European Union in 2025.
Tysers Live CEO Chapman steps down
Tysers has announced that Paul Chapman is stepping down from his post as chief executive of Tysers Live to pursue personal interests.
Rising labour costs leaving buildings underinsured
Shortages in skilled trades are forcing rebuild values up, potentially leaving buildings underinsured, according to RebuildCostAssessment.com.
Is it third time lucky for Axa as it merges divisions again?
Content Director’s View: With Axa UK and Ireland combining its personal and commercial businesses into one, Jonathan Swift reflects on why insurers often oscillate between splitting and merging these divisions, and what led the insurer to believe this latest move will pay off now despite similar attempts in 2005 and 2016.
Beazley to launch marine war consortium
Beazley is to launch a new marine war consortium, to provide up to $1bn (£740m) of Lloyd’s capacity amid the Iran War.
Q&A: Chris Methven, CyberCube
Chris Methven, the new CEO of CyberCube, reveals how fresh financial backing will allow his business to place bigger, longer-term bets on global expansion, deeper analytics and new capabilities.