Analysis: Social media - Insuring influencers

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As regulators are spelling out the rules for influencers advertising services and products, insurers and brokers are starting to adapt their policies to these social media personalities making a living out of their online fame.

Vlogger Joe Sugg really clicked with Strictly Come Dancing viewers, proving to be quite a hit, as he already is with his millions of You Tube followers. His sister Zoe, also known as Zoella, is one of

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Jason Harris, QBE

Having spent a quarter of a century working in insurance, Jason Harris, who joined QBE as chief executive for international in October 2020, is a familiar face in the sector.

Adrian Cox, Beazley

Last, but certainly not least, to make it onto this year’s Insurance Post Power List is Adrian Cox, CEO of Beazley.

Power List: Ones to watch in insurance in 2024

Here are the ones to watch who narrowly missed out on a place in this year’s Insurance Post Power List, but based on their role, career to date and growing influence look set to feature in future rankings.

Amanda Blanc, Aviva

Amanda Blanc, CEO of Aviva Group, influenced some of the biggest changes in corporate Britain in 2023, winning her the top spot in Insurance Post’s Power List for the second year in a row.

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