Roundtable: Is a single customer view taking off in insurance?

Marklogic roundtable — Back row, l-r: David Carey, head of mid market UK, Aviva; Ben Platts, head of operational excellence, Zurich Insurance; Graham Davis, customer and strategic insight manager, Ageas; Charlie Blackburn, chief technology underwriting, Azur Underwriting; Owen Woods, marketing manager, Hamilton Fraser; Andy Marlow, head of sales and service, Trade Direct; and Gavin Dobson, group head of marketing and e-commerce, Hood Group. Front row, l-r: Rodrigo DeCossio, UK insurance lead, Marklogic; Bent Isachsen, chief information officer, Starstone Insurance; Jon Bradshaw, head of product, Markel International; Tim Yorke, transformation director, Axa Insurance; Richard Webb, director, Manchester Underwriting; Alastair Burrows, senior account executive, Marklogic; and Jon Mansley, head of digital strategy and propositions, LV

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- By Rachel Gordon
- 10 Dec 2018
- Indicative reading time: 8 minutes

The term ‘single customer view’ has been a buzzword for a number of years now, but how close it is to being a reality in insurance? With this in mind, Post, in association with Marklogic, held a roundtable to discuss the importance of SCV, and how to break down barriers to implement it

There are few sectors that could benefit as much from having a single customer view than insurance. Far too often, policies are sold on a case-by-case basis, with little or no prior knowledge of an

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