New brand identity for Equity Insurance Group
Equity Insurance Group has announced the successful launch of the company’s new brand identity. The group, previously known as Cox Insurance Holdings, was delisted and deregistered in August 2005 by a consortium including the management team and private equity investors Duke Street Capital and Englefield Capital.
The rebranding will enable the group to focus on a more streamlined brand family, and thereby raise name awareness. It is a key foundation in realising the new company vision of ‘Delivering QualityOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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