Broking channel - Merging channels
Last year's move by several major insurers to merge their personal and broking channels has already reaped some benefits - however, as may be expected, some of the changes are taking time to filter down to the 'grass roots' and this is raising some interesting questions. Stephanie Denton reports
Last year some of the major insurers, including Zurich, Royal and Sun Alliance and Axa, changed the way they divided up their businesses. Commercial and personal lines were no longer divided, and
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