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Household Renewal Behaviour - Standing out from the crowd

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Property insurance is starting to follow a similar trend to motor insurance with sales increasingly dominated by online aggregators. Here Malcolm Terson offers some in-depth analysis of recent research into consumer purchasing habits

Property insurance has traditionally been a marketer's dream product. Everyone needs it, most buy it, it has a reasonably high unit price and is re-purchased every year.

This applies equally to home

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