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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.

Aviva: We are not anti-network

Aviva is confident it will not lose out on any relationships with individual brokers after it breaks ties with Willis Networks, according to the insurer's director of broker distribution, Phil Bayles.

Editor's comment: Messages from the market

Standing at the back of the annual results queue must be gratifying for a firm on its uppers. But not so much when, like Aviva, you have a £3.05bn post-tax loss to reveal and no one coming next to soften the blow.

Aviva's rating affirmed by S&P

Standard & Poor's has confirmed that Aviva's ratings and outlook are unaffected by the company's after-tax loss of £3bn for 2012.

Spencer warns tough broker action ahead

Aviva UK & Ireland general insurance chief executive Robin Spencer has warned it will have to take some “tough calls” on its broker relationships if the insurer is to reduce its commercial lines combined operating ratio to a sub-100% position in 2013.

Scottish Independence: Scot free?

With a referendum on Scottish independence due next year, will an independent Scotland cause problems for the insurance sector, or is it business as usual?

Insurance Census: Age: The generation game

In the second of a three-part series on diversity in the industry, age comes under the spotlight. How are different age groups represented across insurance, and what is being done to entice the next generation of employees into insurance?

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