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Former HSBC Insurance duo poised for £50m drive with motor start-up

HSBC sign

A new motor start-up, fronted by a duo of former HSBC Insurance UK executives, has been tipped to make a major play for the broker market in the second half of the year, underwriting up to £50m of business by the beginning of 2013.

Poised to receive regulatory approval as early as mid-July, Purely Insurance is understood to be gearing up to launch into the niche personal lines, taxi and commercial van markets.

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