Articles by Brendan McCafferty
Brightside's Brendan McCafferty on whether Saga’s writedown heralds a shift in the tectonic plates?
Providers with books that are skewed to heavily discounted year one are facing a quandary about whether to change their strategy before the dual pricing review outcomes or wait until after. Either way Brendan McCafferty, CEO Brightside Group, believe…
Brightside's Brendan McCafferty on the secret success sauce for personal brokers
Personal lines brokers need to juggle competing requirements to achieve success, writes Brightside CEO Brendan McCafferty, explaining how they can get their basics right.
Axa's Brendan McCafferty on AI and staff
Artificial intelligence is raising concerns among insurance staff but Brendan McCafferty, CEO of Axa Insurance, believes it opens up a range of possibilities.
Axa's Brendan McCafferty on the consequences of the discount rate
There must be a better time to start your role as the CEO of an insurance company. A few weeks into the job, I arrived at work on a Monday morning knowing a decision had just been made that would simultaneously hike premiums for millions of motorists and…