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Can insurers harness the power of Generative AI?

AI ethics and morality concept. The use of artificial intelligence for the good or bad. The acronym AI with angel halo and devil's horn and tail on blue background. 3D rendering.

Generative artificial intelligence has the market buzzing around its huge potential for business growth, but at this early stage, Rachel Gordon warns many factors need careful consideration.

GenAI consultants and technology providers are champing at the bit as they jostle to work with insurers. They warn that those who dither will be left behind, so is it

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