Hello...? Why do British insurers struggle to ‘do an Adele’ and conquer the US?

American flag

Content Director's View: With the sale of Admiral-owned Compare.com to Insurify, Jonathan Swift muses on why British personal lines insurers struggle to translate success at home across the Atlantic.

“The British are coming”.

That was the rousing message delivered by Colin Welland on collecting an original screenplay Oscar for Chariots of Fire in 1982.

That film was directed by Hugh Hudson, who

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