![Insurance Post](https://www.postonline.co.uk/sites/default/files/styles/print_logo/public/2017-03/print-logo.png?itok=_maJqRIT)
Amazon, Apple and Google have opened up the 'mass market' for smart home insurance, claims start-up Hiro
![Hiro co-founder and CEO Krystian Zajac Hiro co-founder and CEO Krystian Zajac](/sites/default/files/styles/landscape_750_463/public/2021-03/Krystian%20-%20white%20bckgd%2011.jpg.webp?itok=txgcmg9D)
The growth in big tech smart home solutions means it is a lot easier to sell household insurance products that reward adoption than ever before, according to the Neos alumnae behind newly launched insurtech Hiro.
Insurtech start-up Hiro went live this week underwritten by Wakam, the insurer formerly known as La Parisienne.
Adam Whistler, Hiro head of growth marketing, who worked on smart home insurance
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk