Amazon, Apple and Google have opened up the 'mass market' for smart home insurance, claims start-up Hiro

Hiro co-founder and CEO Krystian Zajac

The growth in big tech smart home solutions means it is a lot easier to sell household insurance products that reward adoption than ever before, according to the Neos alumnae behind newly launched insurtech Hiro.

Insurtech start-up Hiro went live this week underwritten by Wakam, the insurer formerly known as La Parisienne.

Adam Whistler, Hiro head of growth marketing, who worked on smart home insurance

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Nigel Walsh, Google Cloud

The number of deals insurers have been making with Google Cloud to finally deliver that seamless, personalised insurance experience that customers used to shopping via Amazon and streaming films via Netflix is ramping up.

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