Top 100 Insurtech Firms 2020: The insurtech graveyard

Graveyard

For every successful start-up, there are many more failures and insurance is no different. Jonathan Swift reflects on some of those that shone brightly for a short time before being buried in the insurtech graveyard.

Back Me Up (2016-2019)

Unlike many of the ventures, Back Me Up was launched by a major insurer or – to quote – the start-up was ‘powered by Ageas’. Opened for

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Q&A: Sara Newell, Moneysupermarket

Sara Newell, commercial director of insurance at Moneysupermarket, reflects on whether Amazon’s exit will put others off challenging price comparison websites plus how the business is helping providers adhere to the Consumer Duty.

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