Blog: How to play the digital game
Transforming an established business to exploit the new touchpoints made available by digital is no easy task but it's a necessity that the full breadth of the insurance industry has woken up to, writes Robin Wolstenholme, senior marketing specialist at Liferay.
The question now should be about where your customers want to engage and how to seize the opportunity and play to your core strengths.
In May, Post hosted a roundtable entitled Digital is an attitude
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