Interview - Jeremy Fawcett: Changing the game
Insurers must avoid knee-jerk reactions to the rapidly changing world of social media, warns Jeremy Fawcett. Despite its escalating influence, brands should look twice before leaping, he tells Jonathan Swift.
Mention Do-It-Yourself and most people conjure up images of families straggling around B&Q on a rainy bank holiday.
But, for Yahoo finance category director Jeremy Fawcett, the term DIY means
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