Not just for a rainy day.
After years of promoting price as a competitive factor, many insurers are now trying to reposition themselves as risk advisers, and insurance as more than just an emergency fund that pays out in a crisis, reports Lynn Rouse.
Whatever the context, few would dispute that prevention is not onlybetter than cure, but generally cheaper too. In insurance terms, it is
clear that persuading personal lines policyholders to
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